Luxury automaker Lexus has recently introduced a captivating interactive installation at the Institute of Contemporary Art in Miami. Collaborating with Dutch solar designer Marjan van Aubel, the installation, named “8 Minutes and 20 Seconds,” delves into the concept of harnessing solar energy, symbolized by the time taken for light to travel from the sun to Earth.

A Fusion of Art and Sustainability

Marjan van Aubel, renowned for her innovative utilization of solar cells, has transformed the Lexus Future Zero-emission Catalyst concept car into a mesmerizing solar sculpture. This artistic endeavor highlights the potential of carbon-neutral energy, resonating with Lexus’s dedication to environmental sustainability. Premiering during Miami Art & Design Week 2023, the installation made a profound impact.

Interactive Engagement

What sets “8 Minutes and 20 Seconds” apart is its interactive nature. Viewers engaging with the sculpture experienced dynamic changes in light and sound as they moved around it. Moreover, the installation’s color palette evolved throughout the day, mirroring the transition from warmer tones during mornings to cooler shades in the evenings.

The collaboration between Lexus and Marjan van Aubel not only showcased artistic ingenuity but also sparked conversations about the intersection of art, technology, and sustainability. “8 Minutes and 20 Seconds” stands as a testament to the power of creative innovation in addressing pressing environmental challenges.