Conceptual Foundation

The design philosophy of the IDUS Furniture Showroom stems from the idea of dissolving the boundaries between space and experience. Inspired by Tadao Ando’s concept of space as a monolith, the architects seek to create an environment where visitors can immerse themselves in the exploration of volume, perception, and light.

Integrating Light and Sciography

Light plays a crucial role in shaping the perceptual language of the space. Guiding visitors through its direction, light becomes a tool for defining the spatial continuum and encouraging exploration. By incorporating principles of Sciography, the design harnesses light to create a dynamic and immersive experience for visitors.

Architectural Interventions

Key architectural interventions, such as a sprawling, unifying ceiling and floating walls, redefine the physical and sensorial experience of the space. These interventions serve to frame bespoke furniture pieces from the brand, offering visitors a unique and captivating backdrop for exploration.

Creating Intimacy without Enclosure

In response to the brief’s emphasis on creating a sense of home within the retail experience, the spatial design focuses on enhancing visitor perception, connectivity, and interactivity. Innovative approaches challenge traditional notions of enclosure, allowing the space to feel intimate yet open and inviting.

Seamless Spatial Flow

Organic, curvy walls facilitate a natural flow between spatial sections, creating a sense of movement and exploration. These walls also form nooks and corners that frame sculptural furniture pieces, enhancing the overall visual experience. Despite the presence of distinct spatial compositions, the showroom maintains a cohesive and unified atmosphere.

Conclusion: A Spatial Oxyomoron

The IDUS Furniture Showroom by I’m D’sign embodies a spatial oxymoron, blending individual spatial compositions with a unified whole. Through thoughtful integration of light, architectural elements, and spatial design, the showroom offers visitors a dynamic and immersive environment to engage with bespoke furniture pieces, redefining the traditional retail experience.