Conceptual Inspiration

The Huawei Flagship Store, situated in the vibrant Taikoo Li district of Qiantan, draws inspiration from the concept of harmony—both in nature and technology. Taking cues from Huawei’s ‘Harmony’ operating system and the organic forms found in the natural world, the store’s design embodies a living forest of harmony.

Biophilic Design Approach

The architectural geometry of the two-story store seamlessly integrates biophilic forms, blurring the boundaries between the exterior and interior environments. High-performance, recycled materials are meticulously selected to minimize environmental impact, while detachable prefabricated systems enhance sustainability and longevity.

Facade as a Symbolic Gateway

The facade of the flagship store serves as a symbolic gateway, welcoming visitors into a world where technology meets nature. Recursive petal-like features, inspired by Huawei’s polar codes technology, create a dynamic composition that evolves in scale and rotation, symbolizing growth and transformation.

Fluid Interior Spaces

Inside, fluid circulation and warm, pure tones dominate the interior palette, creating a cohesive and inviting atmosphere. The spiraling ‘Tree of Harmony’ acts as a focal point, anchoring the main entrance area and facilitating interactive experiences through augmented reality.

Immersive Experiential Zones

The store is divided into ‘Signature Experience’ zones and ‘Consumer Full Scenario Experience’ zones, offering visitors opportunities to engage with Huawei’s diverse range of products and services. From smart watches to smart cars, the experiential zones showcase how connectivity seamlessly integrates AI into daily life.

Community-Centric Design

Designed as a flexible and user-centric interface, the flagship store doubles as a community hub, hosting a variety of cultural activities, fitness classes, and public lectures. Multi-functional spaces cater to different needs, providing areas for gathering, relaxation, work, and leisure.

Conclusion: A Fusion of Innovation and Community

The Huawei Flagship Store by UNStudio epitomizes the convergence of innovation and community engagement. By harmonizing nature-inspired design elements with cutting-edge technology, the store offers visitors an immersive and holistic experience, reflecting Huawei’s commitment to sustainability, creativity, and community building.