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E Commerce

Flipkart Secures ₹28.3 Billion Investment from Parent Entity

  • May 3, 2024
  • 2 min read
Flipkart Secures ₹28.3 Billion Investment from Parent Entity

Indian e-commerce behemoth Flipkart has received a capital infusion of ₹28.3 billion from its parent entity based in Singapore, according to filings obtained by paper.vc. This injection of funds was made at a premium price of ₹34,799 per share, marking a significant financial boost for Flipkart’s operations in India.

Largest Fund Transfer in 2019

The transaction represents the largest fund transfer from Flipkart’s parent entity to its Indian operating arm in 2019. Prior to this, the company received two significant fund infusions: $225.4 million in August and $200 million in January, as reported by data intelligence firm paper.vc.

Expansion Efforts in Indian E-commerce

While specific details regarding the capital infusion from Flipkart’s parent entity, named Flipkart Private Limited, Singapore, remain undisclosed, Flipkart has been actively expanding its presence in the Indian e-commerce landscape. The company has undertaken various initiatives, including:

  • Expansion to Tier 2 and 3 Cities: Flipkart has intensified its efforts to reach customers in Tier 2, 3 cities, and beyond, tapping into new market segments and demographics.
  • Launch of Hindi App Version: In a bid to cater to the next 200 million internet users, Flipkart rolled out a Hindi version of its mobile application, aiming to enhance accessibility and user experience.
  • Introduction of OTT Platform: In October, Flipkart ventured into the realm of over-the-top (OTT) content streaming by launching its own platform for video content. Partnering with leading production houses, Flipkart aims to offer original and engaging content to its users.

Walmart’s Acquisition of Flipkart

Flipkart, one of India’s largest e-commerce platforms, was acquired by global retail giant Walmart in 2018. The acquisition, valued at $16 billion, marked one of the most significant e-commerce deals worldwide, reflecting Walmart’s strategic intent to strengthen its foothold in India’s rapidly growing digital market.

Flipkart’s recent capital infusion underscores its commitment to expansion and innovation in the Indian e-commerce ecosystem, further solidifying its position as a leading player in the industry.

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Saki Yamamoto

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