E-commerce giants Walmart and Flipkart have once again shown their support for online grocery startup Ninjacart, marking a significant move to enhance their grocery offerings ahead of the festive season. This investment follows their initial round of funding in December 2019.

E-Grocery Market Expansion

With the entry of Mukesh Ambani-backed JioMart into the e-grocery space in India, competition has intensified. Walmart and Flipkart’s decision to invest in Ninjacart reflects their strategic focus on capitalizing on the booming e-grocery market.

Commitment to Customer Needs

Kalyan Krishnamurthy, CEO of Flipkart Group, emphasized the importance of catering to evolving customer needs in the e-grocery segment. He highlighted Flipkart Group’s commitment to innovation and the recent launch of Flipkart Quick, underscoring their dedication to meeting customer demands.

Ninjacart’s Unique Supply Chain Model

Ninjacart stands out with its innovative supply chain model, leveraging big data, predictive analytics, mobile applications, and the Internet of Things (IoT) to bridge the gap between farmers and marketplaces. The startup boasts an indigenous system ensuring perishable goods reach stores within 12 hours, minimizing spoilage during transport.

Expansion Plans

With the infusion of fresh funding, Ninjacart is gearing up to expand into new markets. Founded in 2015 by Thirukumaran Nagarajan, Kartheeswaran K K, Ashutosh Vikram, Sharath Loganathan, and Vasudevan Chinnathambi, the Bengaluru-based startup is poised for growth.

Vision for the Future

Thirukumaran Nagarajan, CEO & Co-founder of Ninjacart, expressed gratitude for the continued support from Walmart and Flipkart, emphasizing their shared vision of making food safe and accessible to billions. The latest investments propel Ninjacart closer to achieving its mission of revolutionizing the food supply chain and enhancing food accessibility for all.