Airtel Thanks recently announced a partnership with the short video stories platform Firework, aimed at enhancing user engagement through “Stories” format content.

Introduction to the Partnership

In a statement released on Wednesday, Airtel Thanks unveiled its collaboration with Firework, signaling a new phase in providing compelling content to users. As part of this partnership, Airtel Thanks will integrate 30-second ‘Stories’ format vertical videos into their app, powered by Firework’s innovative platform.

Focus on Customer Delight

Sudarshan Kadam, Head of Partnerships and Growth at Firework India, expressed delight in partnering with Airtel, emphasizing Airtel’s commitment to customer satisfaction as a key driver of this collaboration. Kadam noted that the partnership reflects Firework’s dedication to fostering a decentralized ecosystem and enhancing user experiences.

Quality Entertainment and Engagement

The synergy between Airtel’s focus on delivering quality entertainment through Airtel Thanks and Firework’s capability to provide engaging content resonates with both companies’ objectives. Kadam highlighted Firework’s ability to offer clean and exciting content, aligning perfectly with Airtel’s mission to drive deeper engagement among its user base.

Empowering Small Businesses

Firework’s web story technology plays a pivotal role in transforming how small businesses interact with their audience. By optimizing vertical short video web stories, Firework empowers over 200 publishers in India, facilitating enhanced market penetration and audience engagement.

Global Popularity of ‘Stories’ Format

The ‘Stories’ format has gained immense popularity globally, with more than 70 percent of social media users engaging with this content format. This surge in popularity has led to increased engagement across various social app ecosystems, making the integration of ‘Stories’ format content a strategic move for platforms like Airtel Thanks.

Conclusion

The partnership between Airtel Thanks and Firework underscores the importance of delivering engaging and high-quality content to users. By leveraging Firework’s expertise in short video storytelling and Airtel’s dedication to customer satisfaction, this collaboration aims to enhance user experiences and drive deeper engagement within the Airtel Thanks app ecosystem.