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Sustainable Fashion

23 Sustainable and Ethical Plus-Size Fashion Brands Making Waves in 2023

  • April 30, 2024
  • 4 min read
23 Sustainable and Ethical Plus-Size Fashion Brands Making Waves in 2023

In recent years, the landscape of sustainable and ethical fashion for plus-size individuals has undergone a notable transformation. Previously, the options were limited, prompting the inclusion of links to sustainable brands with offerings in XL sizes. However, a shift has occurred, with increased awareness of the underserved plus-size market and a surge in sustainable fashion options. This change is not without its challenges, as creating sustainable plus-size fashion involves navigating various complexities.

Evolving Perspectives on Plus-Size Fashion

The fashion industry is witnessing a paradigm shift, with sustainability becoming a crucial factor influencing the choices of consumers across all sizes. Candice Huffine, founder of the size-inclusive athletic brand DAY/WON, emphasizes the growing importance of sustainability in fashion decisions. This shift is particularly significant given that the average American woman wears a size 16/18, a demographic experiencing faster growth than the regular retail market.

Challenges in Creating Sustainable Plus-Size Fashion

  1. Financial Hesitation: Plus-size women may exhibit hesitancy in investing in pricier clothing due to lower average incomes and reduced spending on fashion, according to a 2019 report. Overcoming the financial barrier for sustainable fashion adoption is essential, as it currently contributes to perpetuating fast fashion habits among plus-size individuals.
  2. Grading Up Complexity: Expanding sizing involves more than adding inches. It requires meticulous adjustments to designs and fit models. Plus-size patterns present unique challenges, requiring designers to account for diverse body shapes. The lack of expertise in plus-size grading within the fashion industry poses a hindrance to inclusive sizing efforts.
  3. Cost of Sustainable Fabrics: Sustainable fabrics inherently cost more than conventional materials, and importing these fabrics adds to the expenses. While this presents a challenge for emerging brands, dismissing it as a deterrent is viewed by some as a weak justification. The dilemma lies in balancing exclusivity and the higher cost of eco-friendly materials.

Navigating the Path to Inclusive Sustainability

To address these challenges and promote sustainable and ethical plus-size fashion, brands must consider several factors:

  • Inclusive Sizing Commitment: Brands need to make a decisive commitment to inclusive sizing, offering a range of sizes with a focus on quality fit and design. Bold decisions, such as adopting sizing up to 2X or higher, demonstrate a genuine dedication to inclusivity.
  • On-Demand Manufacturing: Implementing on-demand manufacturing in the U.S. can mitigate risks associated with unsold inventory and reduce waste. This approach aligns with sustainability goals by producing garments as needed.
  • Generous Return Policies: Brands like Universal Standard, with its size exchange policy, provide a more accommodating approach to encourage investment in sustainable pieces. Such policies can make sustainable fashion more accessible to plus-size consumers.

Where to Find Plus-Size Sustainable and Ethical Clothing

For those ready to embrace sustainable and ethical plus-size fashion, several brands stand out:

  1. Made Trade: An online shop curating a wide selection of plus-size apparel from various ethical brands, offering transparency about their values and practices.
  2. alder: Emphasizing inclusive sizing, female-focused design, and sustainable production, alder creates playful outdoor apparel with eco-friendly fabrics.
  3. Christy Dawn: With an extended sizing collection, Christy Dawn produces dresses up to 3X using sustainable deadstock fabrics in their Los Angeles factory.
  4. Girlfriend Collective: Known for inclusive sizing up to 6XL, Girlfriend Collective crafts athletic wear from upcycled water bottles and fishing nets.
  5. Levi’s: A heritage brand offering sizes up to 26, Levi’s pioneers sustainable denim manufacturing processes and supports responsible cotton farming.
  6. REI: Committed to inclusive sizing, REI provides a variety of ethical and sustainable apparel, meeting minimum standards for ethical operations.
  7. DAY/WON: Founded by Candice Huffine, DAY/WON offers on-demand manufacturing of sexy athletic apparel up to size 5X, using recycled materials.
  8. prAna: Dedicated to sustainability, prAna uses eco-friendly materials like organic cotton and commits to fair trade practices.
  9. Eileen Fisher: Offering over 200 classic styles in sizes up to 3X, Eileen Fisher focuses on sustainability, recycling, and responsible manufacturing.
  10. Mara Hoffman: A pioneer in sustainable fashion, Mara Hoffman extends sizes to 3X, emphasizing sophisticated styles.

These brands exemplify the evolving landscape of sustainable and ethical plus-size fashion, offering diverse options for conscious consumers. As the industry continues to progress, addressing financial concerns, grading challenges, and material costs will be crucial for fostering a truly inclusive and sustainable future in fashion.

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Amanda Oliveira

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